Didgeridoo and Aboriginal song promotes TNQ to rich market
Monaco is known as a playground for the rich and famous and each year the small independent city state hosts its own yacht show which attracts about 160 superyachts and welcomes 580 leading companies from the yachting industry.
This year, the Cairns-based Superyacht Group Great Barrier Reef will be a sponsor at the Mediterranean Yacht Broker Association inaugural Around the World in One Evening event to be held on the first night of the Monaco Yacht Show.
So, what’s the best way to make an impression and promote Cairns to the superyacht industry during an event on a 77-metre long luxury yacht? Give Monaco something it has never heard before and that will make the event truly memorable.
Helping Cairns take centre stage during the Monaco Yacht Show from September 27 to 30 will be an event featuring the didgeridoo and Aboriginal song, with SYGBBR chairwoman Carrie Carter saying it was a chance to showcase unique destinations, food, wines, music and fashion.
“We are extremely fortunate to have secured such talented Australian entertainers as Witiyana and his son, Yirrmal of the Riirritjingu clan, who are both connected with the famous Yothu Yindi band,” she said.
“Not only will they be performing at the event on the first night, they will also entertain the visitors on the first morning of the Monaco Yacht Show at the Tourism Australia stand as well as the Australia Breakfast Forum hosted by Superyacht Australia on the third morning of the show.”
SYGGBR attends the show in Monaco every year to promote Cairns as the perfect home port to the Mediterranean’s superyacht industry and the chance to be a sponsor was made possible with support from local government, the State Government and TNQ’s business community.
“Our mission is to entice superyacht owners to based themselves in TNQ while they explore the Asia Pacific and South Pacific island nations,” she said.
“With the Cairns Marlin Marina currently experiencing full capacity and promising forward bookings for 2018, TNQ is fast becoming the place to be.”
The Cairns Marlin Marina has 12 superyacht berths for vessels up to 140m in length with 60m spaces for smaller vessels on a floating pontoon further inside the harbour.