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Airbnb takes marketing to new heights with one-off stay on the Reef

Global internet juggernaut Airbnb has teamed up with Pixar film "Finding Dory" for a unique promotion on the Great Barrier Reef.


It might just be the world's best advertising stunt of 2016, and it's happening on a floating pontoon in the Great Barrier Reef just off the coast of Cairns.

Global house-sharing company Airbnb has just unveiled a "once-in-a-lifetime" accommodation experience as part of an advertising deal with Pixar Film's new flick "Finding Dory", the sequel to smash hit "Finding Nemo".

Airbnb are offering a bedroom on a floating apartment on the Reef, with guests to be welcomed by marine biologists and celebrity chef Neil Perry, who will cook dinner for the lucky visitors using locally sourced produce.

The guests will also - of course - go diving to spot the famous clownfish in person.

To win the one-off stay on the floating apartment, potential guests must write a short submission explaining why "yourself and 3 guests belong on the Great Barrier Reef".

The competition is open until June 30.

Airbnb Australian Country Manager Sam McDonagh said the company was proud to shine a positive light on the Great Barrier Reef.

"The opportunity to live at one of the most spectacular places on earth, even if just for a night," he said.

"This is not just about experiencing the unrivaled beauty of the location, it’s about understanding how humans can better help and support this special environment.

"Airbnb will plant mangroves, salt marsh and wetland plants for every guest visiting the region for the rest of the year. These trees will reduce carbon and improve water quality going out to the seas and reef.

Airbnb will also contribute to an ongoing tiger shark tagging project run by the Great Barrier Reef Foundation. 

It's marketing, yes, but at least there is an environmental and social benefit attached to it. The good PR for the Great Barrier Reef at a time when it needs more than ever should also be welcomed.