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  • Crispin Till

    Email Crispin Till

    NightOwl spreads wings to new market in West Australia

    Cairns businessman Adam Adams is expanding his empire with plans for the NightOwl convenience store chain to start operating five Shell service stations in the next year as well as breaking into the West Australian market for the first time.

    NightOwl recently signed an Agency Deed with Viva Energy Australia, the exclusive licensee to the Shell brand in Australia, to make the expansion plans possible.

    Mr Adams, who is also a motor dealer in TNQ, started out as a franchisee with NightOwl in 2002 before taking over as the chain’s master franchisor five years later.

    Both groups are excited about the prospects of the deal and the opportunity to expand across the convenience store and fuel markets, with Mr Adams saying signing the deal was a big step.

    “The opportunity to work Viva Energy is a significant step for us and we are confident that we will be offering customers a unique market proposition,” he said.

    “Combining convenience and fuel sales is a proven and highly successful model so we are delighted to have signed this deal.

    “We’ve had a desire to enter the West Australian market for some time now and this deal means we can make this wish a reality.

    “We look forward to opening our first store with Viva Energy in Noosaville later this year, followed by sites across metro Perth.”

    NightOwl has been in the convenience store market for more than 40 years and operates a network of more than 70 outlets in both Queensland and New South Wales.

    Viva Energy business manager Jennifer Gray was also keen to talk up the opportunities to both groups as a result of singing the deed, saying they were already looking beyond the initial five sites.

    "Viva Energy is looking forward to working with NightOwl to develop and grow a fuel and convenience offer, initially starting with five sites, but with scope to develop many more,” she said.

    "We see significant opportunities in the convenience market and we are very pleased to have NightOwl on board.”