TNQ tourism downturn leads to bounty of local deals
As Tropical North tourism emerges from a dark wet season, locals are scooping up deals.
In February, domestic passenger numbers through Cairns Airport were down 7.9% on the same period in 2018, while international arrivals were down 3.8%.
To secure business, tourism companies are now looking closer to home, in a silver lining for locals.
Marketing company Tourism Town has a focus on local deals and Lily Stacey from its Cairns office told Tropic Now the Easter period is a great time for people to become home town tourists.
“There are a lot of great deals at the moment,” she said.
“Tropical North Queenslanders are really spoilt because there are so many unique experiences available to us right here on our doorstep.”
She said operators also benefit.
“Apart from filling spots in the low season there are other benefits for the operator,” she said.
“Locals generally share their experience on social media and locals are more likely to refer new business by word of mouth.”
Generally, locals can save 25% off the regular price for tours and experiences ranging from reef trips to star gazing, massage and spa treatments to dining.
However, some deals are up to 50% off.
“Sometimes the operators offer family deals for where the children travel free plus a local discount on top of that,” Ms Stacey said.
“If you can think of it, it’s probably there with a local offer attached.”
Our top ten local deals:
Spirit of Cairns
This is a fantastic deal as you get 2 discounts. Kids go free + a local discount.
More: Spirit of Cairns kids go free
Bad Fishy are very proactive with locals rates and have a 20% off special just for the school holidays.
More: Bad Fishy Easter deal
Sleepover & buffet breakfast for two from $170 per night.
Free intro dive + locals rate. This would usually cost $250 but if you are a local it’s just $135.
More: Reef Quest Free Dive
Cairns Colonial Club Resort
Kids stay and eating for free, plus there’s a hot buffet breaky dining voucher for the adults.
More: Cairns Colonial Club Easter special
Raging Thunder Fitzroy Island Ferry
$50 for a returning adult is a saving of $34!
More: Raging Thunder Fitzroy Ferry
Eleme Day Spa
90 minute sea salt back scrub, massage and facial for $175.
More: Eleme offer
Tjapukai Aboriginal Cultural Park
Local kids go free this Easter.
More: Tjapukai kids go free
Pullman Palm Cove Sea Temple Resort and Spa
Half price on the dinner degustation menu.
More: Spa Temple dinner deal
$19 lunch special, includes a glass of wine.
More: The Backyard lunch